It's definitely a metalcore twist.
I think many people have their heads up their ass and need to expand their horizons. It's a form of metalcore. The fact is, the emocore/hardcore/metalcore genre was evolved from Thrash and Punk bands, so if you're a Slayer or Megadeth fan, you shouldn't be dissing it. Dave Mustaine approved the newest Norma Jean album as 'A Work of Metallic Art'.
If you like it, try listening to
-Poison the Well
-Between the Buried and Me
"Playing guitar is like playing with a woman... keep it nice and gentle, until she shows some attitude. Then thrash her around and make it rough."
- Online Friend, shadowlancer