The way in which if a person uncovers a particular unconscious thought , it no longer is in the unconscious, and is subject to the same "problems" this pop psychologist describes, that enter conscious thought?

Or is it the fact that a person can't possibly know what kind of unconscious decisions he's making, and if one does, it's no longer an unconscious decision?

Those two are kind of similar, but it's all I could come up with.